Case study · Financial Services

Pensiun.app

A digital retirement-planning platform with a free readiness assessment, personalised six-month action plans and a supportive community — built for Indonesians preparing for retirement.

pensiun.app
Pensiun.app home page with the headline “Plan Today, Retire Confidently”
Pensiun.app on a phone with the free assessment call to action
Client
Pensiun.app by Sahabat Pensiun
Industry
Financial Services
Year
2025
Platforms
Web, Mobile web
Assessment questions
24
Readiness dimensions
4
To personalised results
10–15 min

The challenge

Retirement planning in Indonesia is often reduced to a single number in a pension statement. Sahabat Pensiun wanted to help people look at the whole picture — finances, risk appetite, mental readiness and life goals — and to make the first step feel approachable rather than intimidating.

Our solution

We built Pensiun.app as a guided, mobile-friendly experience:

  • A free retirement-readiness assessment — 24 questions across four categories — that delivers results immediately.
  • Financial analysis covering savings, investments, debt and emergency funds, plus a risk profile to inform investment strategy.
  • Mental readiness and life-goals evaluation, because retirement is about more than money.
  • Personalised six-month action plans that turn results into concrete next steps.
  • A retirement community where members share experiences, plus partnership opportunities for businesses.

Every screen was written and designed to feel calm and trustworthy, in plain Bahasa Indonesia.

The outcome

Pensiun.app turns an overwhelming topic into a 10–15 minute journey with a clear plan at the end, and gives Sahabat Pensiun a scalable digital front door for its consultations and community.

pensiun.app
Full Pensiun.app home page describing the platform and its services
A calm, bilingual interface that makes a heavy topic feel approachable. Hover to scroll the full page.
Pensiun.app on a phone with the free assessment call to action
Mobile experience

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