Case study · Financial Services
Pensiun.app
A digital retirement-planning platform with a free readiness assessment, personalised six-month action plans and a supportive community — built for Indonesians preparing for retirement.


- Client
- Pensiun.app by Sahabat Pensiun
- Industry
- Financial Services
- Year
- 2025
- Platforms
- Web, Mobile web
- Assessment questions
- 24
- Readiness dimensions
- 4
- To personalised results
- 10–15 min
The challenge
Retirement planning in Indonesia is often reduced to a single number in a pension statement. Sahabat Pensiun wanted to help people look at the whole picture — finances, risk appetite, mental readiness and life goals — and to make the first step feel approachable rather than intimidating.
Our solution
We built Pensiun.app as a guided, mobile-friendly experience:
- A free retirement-readiness assessment — 24 questions across four categories — that delivers results immediately.
- Financial analysis covering savings, investments, debt and emergency funds, plus a risk profile to inform investment strategy.
- Mental readiness and life-goals evaluation, because retirement is about more than money.
- Personalised six-month action plans that turn results into concrete next steps.
- A retirement community where members share experiences, plus partnership opportunities for businesses.
Every screen was written and designed to feel calm and trustworthy, in plain Bahasa Indonesia.
The outcome
Pensiun.app turns an overwhelming topic into a 10–15 minute journey with a clear plan at the end, and gives Sahabat Pensiun a scalable digital front door for its consultations and community.
Screens & details


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