Case study · Sports & Events
GloboRace
A multi-sport event marketplace where athletes discover and register for races, and organisers manage registrations, racepacks and communities in one place.


- Client
- GloboRace
- Industry
- Sports & Events
- Year
- 2023
- Platforms
- Web, Mobile web
- Sport categories
- 6
- Monthly fees for organisers
- 0
- Partnership models
- 2
The challenge
Endurance events in the region were scattered across spreadsheets, social media posts and one-off registration forms. Athletes struggled to discover races, while organisers juggled payments, participant data and racepack collection by hand.
The founders wanted a single platform serving athletes, event organisers and community leaders — without charging organisers a monthly subscription.
Our solution
We designed and built a two-sided marketplace covering the full event lifecycle:
- Event discovery across running, cycling, swimming, triathlon, fitness and more, with worldwide listings.
- Online registration and checkout supporting credit cards, PayPal and local payment methods.
- Organiser tools for participant management, racepack distribution and capacity-based pricing — no monthly fees.
- Community features so leaders can run free events, host classes and manage members.
- Self-service and white-label partnerships, letting larger organisers run GloboRace under their own brand.
- GDPR-aware foundations: consent management, secure accounts and transactional emails.
The outcome
GloboRace gives athletes one place to find their next challenge and gives organisers professional-grade tools that used to require custom software. The capacity-based model lowers the barrier for small community events while scaling to large race series.
Screens & details


“GloboRace simplifies event registration and participant management in one platform. From setting up an event to managing registrations and payments, it helps our team spend less time on administration and more time creating a great race experience.”
Agus Hermawan
Race Organiser
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